Evergreen

/ev-research

Conduct competitive analysis, market research, and user insight gathering. Claude searches the web for real data and synthesizes it into an actionable research brief.

When to use this

  • You want to understand who your competitors are and what they do well
  • You need to validate that your product idea has a real market
  • You want to find design opportunities and unmet user needs

How to use it

/ev-research

Claude will ask what you want to research. You can give it a broad topic or a specific question:

  • /ev-research habit tracking apps — broad market overview
  • /ev-research how does Linear handle project views — specific competitor deep-dive
  • /ev-research how do freelancers manage invoicing — user behavior research

What it creates

A JSON file at docs/research.json and a rich interactive page at /research with competitor cards, insight badges, and structured sections:

  • Competitive Landscape — competitor cards with strengths and weaknesses
  • Key Insights — findings tagged as insight, warning, or opportunity
  • Design Opportunities — gaps and potential differentiators

If a PRD already exists, Claude will cross-reference research findings with your product definition.

What to do next

Run /ev-roadmap to break your PRD into prioritized items informed by your research, then /ev-wireframe to start prototyping.